They Need To Be Fed 2, Sales
Hi! It has been close to 3 months since They Need To Be Fed 2 has been released, and I thought I’d post about its sales performance for anyone interested. This hasn’t been the first time I’ve released a game but it’s the first time I’ve successfully self-published a commercial game. I hope this data and lessons learned can help other developers.
I have sold over 10,000 copies so far, which was my minimum goal to cover my time investment and some other small costs. However, to really make it worthwhile financially it needs to do a little better but I’m confident it will get there. Also note that I have not spent any money on marketing (yet?).
As you can see there are a few spikes in the graph, but sales always dwindle down quickly. I think the game concept and title might be a little weird for it to really catch on and stay in the rankings longer.
A YouTube video done by “Vsauce3”, a very popular channel has given the game a big boost. This was a video featuring several new games and apps. It has been viewed 700,000 times so far: http://www.youtube.com/watch?v=48dESibj0PA
I changed the price to 0.99 for a week to see if it would stay in the top ranks after the Vsauce boost. It helped a bit with rankings and increased profits for a short time but it didn’t do enough; and I’m happy with the price of 1.99 which I don’t think is too much to ask.
I was featured by Apple in the “New & Noteworthy”category for some time during the first 2 weeks, but I have not seen any significant increase because of it.
On Android the game has been featured in the Best New Paid Apps category during the first month, sometimes ranked as high as #25.
They Need To Be Fed 1 (Android)
The original They Need To Be Fed game launched 2.5 years ago on Google Play. It has sold over 100,000 over this period, partly due to the network of its publisher YoYo Games and a boost from a prominent Google feature. This tells me there is still a lot of people that have played (and hopefully liked) the original, but they simply don’t know there is a sequel!
iOS vs Android
You’ll read on the internet that games sell better on iOS than on Android and my game is no exception, although the difference isn’t that big. Also, on Apple I have had to be more reliant on big spikes whereas on Android sales have been more consistent.
I’m investigating the OUYA as a new platform to publish my game on and am waiting a bit to see if the console catches on outside of the initial enthusiasts. I also still plan on releasing on PC/Mac. For the new versions I’m working on new level ideas and looking at some kind of level editor mode. Any other ideas are welcome!
I’ve also made a deal with a publishing company in South Korea who has done some translation and marketing for the game and manages the publishing on the local “T-Store” as it is called. This is a store only in South Korea owned by a local telecom company. The game has been doing very well for it’s first month selling 1000+ copies, which is great for just 1 country.
Speaking of South Korea, the game is also coming to LG Google TV! It will be interesting to see how (and if) Smart TV will grow over the next few years.
I’m happy overall with the results and not done yet with the game! New platforms and new features will be coming and I hope the game will find new fans for some time to come.
Some self promotion. Get it if you still haven’t: